Scotch whisky will enter the US market tariff-free from 24 July 2026, after the US government agreed to end the 10% levy.
Beefeater’s 0.0% campaign enlists Jamiroquai in a “Virtual Insanity” reboot, blending nostalgia and moderation.
Absolut and Yinka Ilori show how participatory design can turn festival sponsorship into cultural relevance and brand value.
Despite the softer-than-expected market, Carlsberg emerged as the standout brewer.