BuzzBallz turns its round pack into scarce camping merch, revealing a playbook for brand assets.
Heineken's AI tap blends 135 beer profiles, turning personalisation into a live product lab and consumer insight engine.
Haku taps Rina Sawayama, Tokyo cocktail culture and experiential marketing to build a global premium vodka proposition.
Diageo localises 'Keep Walking' with Arata Iura, showing how luxury spirits can use talent, context and craft to build relevance.
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