Moët Hennessy debuts The Out Lap, a 12-seat moving restaurant at F1 races.
Patrón and singer Becky G launch a limited-edition tequila bottle and collectible tin to fund 200 rainwater harvesting systems.
Smirnoff Ice ties Red, White & Berry RTD to a patriotic hot-dog Guinness World Record event.
A Clase Azul co-founder returns with a $135 blend-first launch that tests how much white space is left in luxury tequila.
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