Kendall Jenner’s celebrity-endorsed tequila is getting a turbocharge.
Bold new flavors, brand collaborations, and experiential campaigns are key to Absolut’s strategy of reigniting vodka’s appeal.
Carlsberg Britvic’s new 1664 Rosé beer merges wine-inspired style with fruit-forward flavors, illustrating a hybrid drink trend.
Fever-Tree’s new UK summer campaign spotlights its premium mixers as both standalone adult soft drinks and classic cocktail ingredients.