Coca‑Cola Europacific Partners (CCEP) has launched its first on-pack QR-code promotion for the Jack Daniel’s & Coca-Cola ready-to-drink (RTD) range, giving consumers the chance to win concert tickets for Wembley Stadium events.
Bacardí’s latest advert underscores how music and culture fuel its brand.
Heineken’s new 0.0 Ultimate is a non-alcoholic lager with zero alcohol, zero calories, and zero sugar – designed for active, health-conscious consumers.
Red Soul is Diageo’s sweeter Red Label spin-off: a £25, 40% ABV Scotch built for mixing and new drinkers across Europe and MENA.