Espolòn’s new ‘Ride the Rooster’ campaign rejects exclusivity, using its irreverent rooster to champion premium tequila.
US imposes 50% tariffs on Canadian spirits after trade talks collapse, deepening Canada’s boycott of American whiskey.
Sazerac boosts its Kentucky footprint by buying the Lancaster distillery.
Carlsberg Asia’s “Cheers from the Origin” campaign taps social commerce to engage digitally-savvy Chinese-speaking consumers.
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