Louis XIII pairs a 398-bottle release with a 13°C tasting ritual that turns cellar craft into high-value hospitality theatre.
Patrón makes ingredient transparency a premium growth lever as U.S. tequila sales contract and scrutiny rises.
Pernod Ricard is reorganising clear spirits around occasions, RTDs, festivals and moderation to unlock faster growth.
Flat H1 sales mask a 24.6% profit drop as US destocking deepens, while RTDs, Japan and India keep growing.
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