Suntory Global Spirits has launched 35cl Jim Beam bottles in the UK, targeting growing demand for small-format spirits.
Bourbon brand Basil Hayden is teaming with fashion label Rowing Blazers on a “Classics Reimagined” collaboration
Moët Hennessy and Verallia are jointly developing ultra-light, high-strength bottles, cutting bottle weight 30–50%.
Jefferson’s adds an 8-year Reserve, higher proofs and unified packaging in a sharper premium bourbon play.