Founded with a bold vision to become the go-to source for business intelligence in the alcohol space, Hicork goes beyond press releases and recycled industry headlines. We deliver insightful, data-driven, and people-first coverage that informs decision-makers, challenges norms, and celebrates the innovation shaping the future of beverage alcohol.
At Hicork, our mission is to cover the business of alcohol with clarity, credibility, and depth. Whether it's tariffs disrupting global supply chains, the latest M&A moves, or emerging craft brand trends — we aim to inform, empower, and elevate our readers across the industry.
We believe that well-informed professionals create better brands, policies, and communities. Our journalism is grounded in accuracy, transparency, and respect for the people behind the products.
We envision a global beverage industry where access to reliable, non-generic news is the standard — not the exception. Hicork strives to build a platform where leaders, entrepreneurs, and creatives across beer, wine, spirits, and emerging categories can find timely insights, contextual reporting, and global perspectives.
In a media landscape saturated with noise, we aim to be a trusted signal — connecting our readers not only to headlines, but to the stories that shape markets and movements.
Though young, Hicork is already making a mark with a growing subscriber base and a reputation for intelligent, no-fluff reporting. We are proud of our early momentum and excited about the future ahead.