Diageo’s World Cup partnership is a case study in how spirits brands can scale up event marketing while staying ROI-focused.
On May 8, 2025 the European Commission announced a proposed “second list” of retaliatory tariffs covering up to €95 billion of U.S. exports.
In May 2025 the UK and India announced a landmark free trade agreement that will dramatically lower Indian import duties on British whiskies and gins.
Ready-to-drink (RTD) cocktails – are at the center of a fast-growing battle in state legislatures.
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