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Foley Family Wines & Spirits (FFWS) has launched a bold redesign for its El Mexicano Tequila line, rolling out new bottles across the United States. With a nod to tradition and a focus on authenticity, the updated packaging celebrates the Bañuelos family’s three-generation legacy in tequila craftsmanship. Whether you’re a tequila enthusiast or a curious newcomer, here’s everything you need to know about this exciting release.
Produced at NOM 1588 by the Bañuelos family in Jalisco, Mexico, Tequila El Mexicano’s new packaging is as meaningful as it is eye-catching. The design features three concentric arches, symbolizing the three generations of the Bañuelos family - Don Félix, his son León, and grandsons León Jr. and Willy - who have shaped the brand’s legacy. These arches also echo the iconic architecture of Hacienda El Mexicano, the family’s historic estate.
An embedded emblem on the bottle depicts an agave field, a piña (the heart of the agave plant), and a setting sun, paying homage to the Jalisco highlands where the tequila is crafted. This thoughtful design not only enhances shelf appeal but also tells a story of place, family, and tradition - qualities that resonate with today’s tequila drinkers seeking authenticity.
Tequila El Mexicano is available in three distinct expressions, each showcasing the brand’s commitment to quality and purity. Here’s a closer look at the lineup:
Each expression is crafted without additives, aligning with the growing demand for pure, authentic tequilas. The Bañuelos family employs a “low and slow” cooking process, using traditional brick ovens to gently roast the agave, followed by open-air fermentation. This meticulous approach preserves the agave’s natural flavors, setting El Mexicano apart from mass-produced alternatives.
The redesign comes at a pivotal moment for Tequila El Mexicano. In 2024, FFWS became the brand’s sole importer in the U.S. and global markets, signaling a renewed focus on expanding its reach. According to FFWS CMO Jason Daniel, “Premium tequila trends are driven by consumers and bartenders who value culturally authentic, high-quality tequilas made without compromises. Tequila El Mexicano is a family-owned gem, backed by decades of expertise and crafted the right way.”
The new packaging not only reflects this authenticity but also enhances the brand’s visibility in a competitive market. For consumers, it’s a signal of quality - a tequila that respects its roots while appealing to modern tastes.
The Bañuelos family’s tequila-making journey began in 1973 when Don Félix Bañuelos and his son León helped create Cazadores Tequila, a brand they later sold in 2002. Today, brothers León Jr. and Willy carry the torch, producing El Mexicano at their family distillery in Jalisco’s highlands. Their hands-on approach - from agave harvesting to bottling - ensures every batch meets their exacting standards.
For those curious about the craft, the Bañuelos family’s process is a masterclass in tradition. They hand-select mature blue Weber agave, grown for 7–10 years in mineral-rich volcanic soil. The piñas are slow-roasted for up to 36 hours, then crushed to extract sweet agave juice. Open-air fermentation, using natural yeasts, adds complexity, while double distillation in copper pot stills yields a clean, flavorful spirit.
This dedication to quality has earned El Mexicano a loyal following among tequila aficionados and bartenders alike. As Jason Daniel notes, “It’s a tequila that tells a story - one of family, land, and uncompromising craftsmanship.”
To provide a balanced perspective, let’s compare El Mexicano to other tequilas in its price range. Brands like Espolòn Blanco ($30–$35) and Olmeca Altos Reposado ($35–$40) offer great value but often rely on larger-scale production. El Mexicano’s small-batch, family-run approach and additive-free profile give it an edge for those prioritizing authenticity. For a splurge, consider Casamigos Blanco ($50–$55), which is smoother but less agave-forward than El Mexicano’s Blanco 90.
If you’re choosing based on versatility, El Mexicano’s Blanco shines in cocktails, while the Reposado’s oak influence makes it a sipping standout. The Blanco 90, with its higher proof, appeals to those who enjoy a bolder flavor profile, comparable to Tapatio Blanco 110 ($50–$60) but at a more accessible price.
To help you enjoy El Mexicano, here are some tasting notes and pairing ideas based on my experience sampling the lineup:
For the best sipping experience, serve at room temperature in a Riedel tequila glass or a small snifter to concentrate the aromas. If mixing cocktails, use fresh citrus and avoid sugary mixers to let the tequila’s flavors shine.
Tequila El Mexicano is now available nationwide at major retailers like Total Wine & More, BevMo!, and select independent liquor stores. Online options include Drizly and ReserveBar, offering convenient delivery in most states. Prices may vary by region, so check multiple sellers for the best deal.
Pro tip: Look for local bars featuring El Mexicano in their cocktail programs. Many mixologists are embracing its versatility for innovative drinks like agave-based negronis or tequila spritzes.
Tequila El Mexicano isn’t just another bottle on the shelf - it’s a testament to family tradition, sustainable practices, and the artistry of Jalisco’s tequila culture. The redesign makes it more approachable than ever, but it’s the liquid inside that truly impresses. Whether you’re drawn to the crisp Blanco, the bold Blanco 90, or the nuanced Reposado, there’s something here for every tequila lover.
For those exploring the category, El Mexicano offers a gateway to additive-free, authentic tequila without breaking the bank. For seasoned enthusiasts, it’s a reminder of why small-batch producers matter. Either way, this is a tequila worth bookmarking, sharing, or raising a glass to.
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